Mixing Indian Crafts to produce a new line of product
Problems faced by the Indian Craftsman
Management problems
Traditional crafts person don’t have access to a local manufacturing base, funds, design inputs or marketing support
Traditional crafts person don’t have access to a local manufacturing base, funds, design inputs or marketing support
They are heavily fragmented and do not have an organized selling platform, selling their products in a road side degrades the value of that craft in the minds of the buyers.
As they are heavily fragmented an individual or the family has to do everything from buying raw materials to manufacturing to selling it in the market.
Product problems
There is no demand for their utilitarian product as their products and materials were replaced by advanced materials. There is only an emotional need for their products and not the utilitarian need. Crafts didn’t evolve
with technology, process, design and innovation.
There is no demand for their utilitarian product as their products and materials were replaced by advanced materials. There is only an emotional need for their products and not the utilitarian need. Crafts didn’t evolve
with technology, process, design and innovation.
These crafts are needed only in the emotional way, which happens only during the festival times
Most of the crafts are based on just one material and one type of product, eg: chennapatna produces only toys from wood. Material restricts the flexibility of innovation.
Most of the crafts are based on just one material and one type of product, eg: chennapatna produces only toys from wood. Material restricts the flexibility of innovation.
This generation doesn’t want the next generation to continue the tradition as there is no livelihood for such skilled works.
Traditional crafts person don’t have access to a local manufacturing base, funds, design inputs or marketing support.
Proposed Solution – Mixing crafts
While mixing crafts of different materials we would be able to produce an entirely new line of utilitarian products which is also aesthetically appealing.
Creating a high-end brand where all the products come under. This is to bridge trust between the customers and the craftsman.
Creating a high-end brand where all the products come under. This is to bridge trust between the customers and the craftsman.
Creating a temporary production unit where different craftsman could work with each other for a while and then there would be another set of craftsman with entirely different material producing an entirely different set of products.
Desired Outcomes
Handicraft is the second biggest industry in India after agriculture. This large amount of highly skilled work force will make a better business out of it. With the reorganization, salary and work life the craftsman gets, making this a desirable job for the future generations.
The crafts would have both utilitarian and the aesthetic value and would be valued in the right way.
Positive branding helps to builds relationship and to create trust with the customers.
As mixing craft is new in Indian culture, the degraded image of the craft should not affect this as this is an entirely different creative line of products.
